Try it: open ChatGPT or Gemini and ask «what company do you recommend for [what you do] in [your city]?». Do you appear? Does your competitor appear? Or does AI make something up? That answer is golden, because more and more customers start their search exactly like that.

What is GEO (and why you should look into it now)

GEO stands for Generative Engine Optimization: optimizing your presence so that AI engines (ChatGPT, Gemini, Perplexity, and Google's AI overviews) understand you, cite you, and recommend you. It's SEO's cousin, but for the era of AI-generated answers.

GEO vs. SEO: what's the difference?

SEO aims to position your website in Google's search results list. GEO aims for AI to use you as a source when it drafts an answer for your customer. They don't compete: they complement each other. A website well-optimized for SEO has an advantage in GEO, but there are specific things to take care of.

5 things to get cited by AI

Structured data (Schema.org): helps AI understand who you are, what you do, and where.
Question-answer format: clear content that answers real questions (AI «copies» it easily).
Own figures and facts: concrete data (years, projects, certifications) make you citable.
Consistent reputation: what is said about you on the web, listings, and reviews should match.
Local presence: «your service + your city» well-worked so that AI recommends you nearby.

How we help you

At FactorIA, we conduct a GEO Audit: we test your brand on various AI engines, provide you with a report on what they say about you (and your competition), and a prioritized action plan. If you wish, we can implement it on your website. And, as a good AI First agency, we measure it so you can see the improvement.

In summary

If your customers are already asking AI, your business needs to be in that answer. GEO is the way to achieve it, and the sooner you start, the more advantage you'll have over those who haven't looked into it yet.

Do you want to know what AI says about your business? Request your GEO Audit.

Frequently Asked Questions

What is GEO optimization?

Optimizing your presence so that AI engines (ChatGPT, Gemini, Perplexity, AI Overviews) understand you, cite you, and recommend you.

GEO or SEO, what do I need?

Both. SEO positions you on Google; GEO makes AI use you as a source. They complement each other.

How do I know if AI recommends me?

By asking about your sector in various engines and analyzing if and how you appear. That's exactly what our GEO Audit does.

Does AI recommend you? GEO Guide for SMEs